5 Reasons Why Squarespace is the Perfect Platform to Build Your Website On
The number one question I get from clients who are designing a new website is…
“What’s the best platform to build my website on?”
Over the last couple of years, I’ve built websites for clients on platforms like Wix, Squarespace, Weebly, Godaddy, and others. You may have heard of some of these. These sites are do-it-yourself website building platforms that don’t require custom coding to get the job done. All of these options have similar functionality and provide most everything a business owner needs to get going online. But I have to admit, I do have a favorite.
Here are the 5 reasons why Squarespace is my choice as the best website builder and hosting platform for your business.
Stylish Templates
It doesn’t matter what industry you are in — Squarespace has a stunning template for them all. With over 60 templates and hundreds of themes, you are sure to find a template design that gives your business the individual style and branding for you’re looking for. What I like most about Squarespace (when comparing to other website builders) is that every single one of their template designs are sleek, modern, and functional. So whether you are in fashion, photography, health care, or construction, you can achieve a website design that is appealing and relevant for today’s online marketplace.
Another thing I love about their templates is that their design team has thought of the smallest of details – from coloring, font pairings, spacing, and more. Any template you choose to work with will flow together smoothly, engage your audience, and deliver your company’s messaging with style. You can even upload your logo and Squarespace takes the colors from your logo to create your custom palette, giving you consistent branding throughout the entire site design.
And if that wasn’t enough, Squarespace is always adding more options to their platform. So, if you ever want to change up your website’s look, you have limitless options of beautiful web design templates.
Easy to Use
As a website designer, creating a sharp design is just one part of my job. When I’ve finished the design and it’s time to hand it off to my client, they will want to know how they can keep it updated going forward. The idea of hiring a developer to make small edits to their site is intimidating to a lot of business owners.
A very important part of my job and one reason I build websites for clients on Squarespace, is so I can set them up for success and hand over a website design they can easily manage over time. Long gone are the days of custom coded websites and hiring a developer every time you need to change a sentence or add a picture to your website.
Squarespace is an intuitive platform that makes replacing images, adding text, and editing elements to your website easy to do, even for people who are NOT tech-saavy!
When you go into the site editor, you can edit text, swap out images, move things around, and be able to see exactly what it will look like before publishing your changes. If you’re a blogger, you or your team can easily go in and write, schedule, and publish new blog posts to your website. If you have an online store, Squarespace makes it simple to add products, adjust pricing, and manage transactions.
You can even update and manage your website from your phone with the Squarespace app!
With Squarespace, you can have confidence in managing your website on your own without ever needing a single line of code. Squarespace is my recommended DIY website builder because it is the perfect combination of stylish web design and ease of use that my clients ask for!
Built-In Mobile Optimization
There should not be any websites online today that are not optimized for mobile. Why? Because that is a HUGE opportunity missed. According to broadbandsearch.net, mobile traffic has increased 222% in the past 7 years. People are using their phones every day to search for services they need. Online shopping is becoming more and more prevalent, especially since the COVID-19 pandemic.
We all do it. When we need to hire a plumber, find a mechanic, or locate the nearest drugstore, we are on our phones Googling it. This is exactly why being present online and having your site optimized for mobile phones and tablets is so important!
What I love about Squarespace is that they offer built-in mobile functionality. That means when you are designing your website for desktop, all of the blocks, sections, text, video, images, etc. are automatically optimized for mobile phones AND tablets. It’s as easy as that.
One Spot for Everything
The last thing I want to do is confuse my clients by giving them a bunch of logins and passwords for different companies for hosting, domain names, and editing their website. With Squarespace, you can buy your domain name, design and host your website, as well as make use of e-commerce, appointment scheduling, branding, blogging, and more. And it’s all done in ONE PLACE.
Squarespace also offers dozens of integrations that can seamlessly be added to your website to suit the unique needs of your business. Sync your Instagram feed, connect Paypal or Stripe for payments, and use Mailchimp or Zapier for email marketing, to name a few.
Of course, you still have the options to use other software that you like, but the point is you don’t have to if you don’t want to. It doesn’t matter what type of business you run, a Squarespace website can help you expand online and reach your goals!
Endless Possibilities
Earlier I discussed all of the great template options Squarespace has. But I don’t want you to feel limited by a template – and neither does Squarespace!
While you may want to use pre-built sections, Squarespace’s layouts are flexible and allow for custom styling and coding. You can personalize your site with custom fonts, animations, and functionality to make it truly one-of-a-kind.
If you want to stick with the template route, keep in mind that with your individual branding content and images, a template will look completely different from someone else’s. You have limitless possibilities with Squarespace templates and custom options.
Wrapping Up…
As someone who has designed websites on a lot of different of platforms, I’ve come to learn the pros and cons of just about all of them. When it comes to a platform that offers sleek designs that are customizable and easy-to-use, Squarespace gets my vote every time. You don’t have to sacrifice style for functionality. With a Squarespace website, you can have it all. Create a website you can manage yourself for years to come with Squarespace – my personal favorite DIY website building platform!
