Custom Web Design for Home Builders

Your website should work as hard as you do.

Every good builder knows…

It comes down to systems and processes.

How a build comes together is just as important as the end product, but at the end of the day…

Can you really say your website is working for you right now? 

Is it generating the revenue that lets you take family vacations and enjoy the finer things with friends without sacrificing those early retirement dreams?

You need a website that sells your services systematically to the right clients, reducing wasted time on dead-end leads.

The last thing you want to do is sink valuable time and money into a lackluster website that fails to connect.

Our proven process assures your website works as well as it looks.

Katlyn Slocum stands behind a chair with her laptop sitting on it.

Clients work with us because…

  • They want more than just a pretty website

  • We specialize in high-converting websites for builders

  • They know the importance of relationship building

  • Connecting with dream clients changes everything

  • We make updates easy without a designer

  • Clarity turns “clicks” into contracts

CLIENT RESULTS

Krisco Pools

This Seattle custom pool builder dramatically increased their website conversions from under 2% to 14% after their new website launch!

Process

The Roadmap to Results

Have confidence your website can provide the results you’re looking for.

01 // Blueprint

First, we dive deep into your goals, ideal clients, and overall business strategy to understand what your new website needs to accomplish.

02 // Design & Build

We design AND build your site simultaneously on Squarespace® so you experience a faster build process, without sacrificing quality. 

03 // Move-In

Get the keys to your new online home! Every site we build is optimized for client experience and ease of use on the back end for your team. 

Ready to become the ‘Dream Builder’?

We only accept a handful of custom clients per year, and we’d love for you to be one of them! Spots fill fast- take your first step by completing the application below. We’ll respond withing 24 hours.

What Clients Are Saying


"Before working with Katlyn, I had no idea where to start or who to hire. There wasn’t anyone I trusted to take on our project. Katlyn exceeded all of our expectations. Her creativity and process is second to none. The customer experience was phenomenal and communication on point. Our new website is stunning, easy to use, and captures our brand exactly. We are so happy with Katlyn and her services. Hire her right away.”

— Brad Leavitt, AFT Construction

“As a residential builder trying to stand out from the thousands of others in our city, we were looking for a website that could convey our beliefs, attitude and ultimately our personalities. This is a challenging ask for what amounts to a static series of pages. But Katlyn was very patient from the beginning, listening to understand exactly who were are and what we wanted to say. Katlyn brings the perfect mix of project leadership and nurturing parent. I can honestly tell you that I had serious doubts about my ability to articulate the vague ideas in my head and Katlyn allayed those fears and turned it into gold. I can't imaging anyone being disappointed with her services. Just hire her.

— Dave Cook, Lighthaus Built

Frequently Asked Questions

  • With a custom website service, my main priority is to personalize your website for your unique business needs, goals, and objectives. With me as your designer, you will receive:

    • A custom Squarespace website design tailored to meet the goals of your company

    • Full website design and development in Squarespace

    • A streamlined design process to get your website up and running in 1 month (no dragged-out projects, here!)

    • Copy guides for writing and gathering your content

    • On-site search engine optimization (SEO) practices for better rankings

    • A video training library teaching you how to confidently update your site over time

    • 20% off of your first year of Squarespace

    • 1-on-1 time and attention throughout our collaboration, including all email support and kickoff calls

  • Every project has a different scope based on the various functionalities, features, and goals of each project. Nothing about your business is one-size-fits-all, so your website design project isn’t priced that way either. By creating a custom proposal, I’ll ensure that your business goals are my top priority so I can make your website as effective as possible.

    I also value transparency. The general range for a fully custom, strategic website design project is typically between $15,000 - $25,000. Now, I know that doesn’t really narrow things down for you, but each project is truly unique and the investment cost reflects that.

    I know this information is valuable to know upfront so you can plan and budget accordingly. So if you’re early in the process, I still want to talk to ya! Even if you think your budget is too small, I’d love to help you however I can, whether that’s scaling down the project scope or meeting you where you’re at to help you in moving your business forward.

  • I work almost exclusively on Squarespace. If you have any questions about Squarespace as a platform or if it’s a good fit for your business, I’m happy to chat about it!

  • Projects are usually booked a few months in advance, but there are some exceptions! If you have a hard deadline or need a quick turnaround, I’d love to discuss any available options that might meet your needs.

  • Absolutely! I believe people should have the power and confidence to update their site themselves, so every one of my custom web projects includes a video training library that you can access anytime, anywhere.

  • Don’t want to manage your site yourself? No problem! Time is money. If you need our help updating your website, adding new pages, or designing additional collateral, ask me about website design day rates or my ongoing retainer packages!

Ready for a beautiful website that works?