Why Content Writing Matters
When people visit your website, the content — what you’re saying on your site — is what will entice them to stay or abandon your website for a competitor’s. The more fresh, engaging, and relevant information you provide your audience, the better chance you have that they keep reading. Better than that, if you consistently put out valuable content for your website visitors, you will build trust and a following of loyal, repeat customers.
Content writing is something that many business owners don't take into consideration when planning their marketing strategy. But I can’t emphasize enough how valuable it is to invest in quality copywriting for your business website.
What is Content Writing?
Content writing (often referred to as copywriting) is basically any written work that you publish on your website for the purpose of providing information. It can be anything from an article, a sales page, a blog post, and more!
Content can be both informative, educational, entertaining, and inspiring. A quality website will also have some sort of lead magnet, infographics, and lists. This is easier said than done.
Another key element to good content writing is appealing to your target audience. Who do you want buying from you? Is it families? Singles? Is your target audience tech savvy? DIY’ers? Take time to get to know who is buying from you and what they are like. Only then will you know how to write content that appeals to them and makes them want to work with you! This may be a great time to consider hiring a professional copywriter. They know how to bring that tone across and write engaging content for your audience!
What are the Benefits of Writing Great Website Content?
There are several benefits of having great content on your website. One benefit is the fact that it will entice visitors to stay longer.
The best copywriting can sell your services FOR you!
That’s right. The best content can generate leads for you. It’s the gift that keeps on giving!
This means that people who read what is on your site, whether it be on your home page, or a blog post from last week, you begin to forma relationship with people who are reading the information you’re putting out. When you put out value, you build trust, and trust builds loyal customers.
How Does Content Writing Work?
You can hire a content writer for your website or you could do it on your own. However, my recommendation is always to invest in a copywriter.
Copywriting professionals are experienced at getting to know your business and your customers so they can better appeal to your audience with the content they put on your website. They know how to build your site or your blog in a way that makes people want to work with you. They are experienced at building trust and using a tone that resonates with the people you want to sell to.
Investing in good copy is as essential as web design.
How is SEO and Content Writing Related?
SEO or search engine optimization is basically the process of optimizing your website so that it shows up higher on search engines like Google for certain keywords.
This means if someone types in a phrase related to what you offer, yours will be one of the first websites to show up.
However, this only happens when great content writing matters because people are more likely to stay and click on your site rather than others who don't have good content. Another reason why copywriting is essential to an effective website!
Who Can Benefit from Content Writing?
Anyone who has a website or blog can benefit from content writing. This includes businesses of all types and sizes, as well as individuals who want to build an audience by offering helpful information on their blogs.
In fact, there are many ways quality content can be used, including building your email list, sending out mail marketing, or creating sales funnels for both online and offline business owners too.
Write content that sells!
At Katlyn Slocum Design, we have the team to help you put out quality website or blog content. Invest in SEO-friendly content that resonates with your audience and sells your services. Schedule a consultation with us today!
