Krisco Pools
Custom Website Design For Luxury Pool Builder
Krisco Pools increased their website conversion rates from 1.8% to 14.8%!
Founded in 1982, KrisCo Pools & Spas has been designing and constructing luxury swimming pools at many remarkable and exclusive properties throughout the Pacific Northwest.
The company became an early leader in the swimming pool design and construction business in Seattle. KrisCo Pools was built on passion, honesty, and integrity to become a staple in the aquatics industry in Washington State. In 2019, leadership transitioned, with brothers Alex & Vitaliy Udodik taking the helm of the company to continue the exceptional legacy of KrisCo Pools & Spas.
When Alex approached me, he was ready to invest in the brand’s online presence, feeling like their existing website did not represent the quality of work they did, nor represent them as the industry leader they are.
While their website traffic was actually doing very well, they were struggling to convert site visitors into quality leads, with a conversion rate of under 2%.
With a history of excellence, stunning work, and a clear vision for their marketing moving forward, we put together a plan of action to help them reach their unique goals. These goals included:
Appeal to and attract high-end residential pool clients
Establish authority with architects and builders for partnership and referral opportunities
Build brand awareness and identity as a leader in the Seattle luxury pool industry
Build and nurture their email list
Provide useful resources to pool owners and prospective clients
Increase website conversion rates to 3-5% (current conversion rate is averaging around 1.8%)
THE RESULTS
In just 6 weeks, we were able to…
Design a luxurious online presence
Craft compelling written content that connects with their luxury clientele and giving them a vision of what it would be like to work with Krisco
Build a portfolio of their featured projects to showcase their work, both in custom home building and whole home remodels
Create a custom map showing the locations of their pool builds throughout Washington state
Create a modern, user-friendly, and strategic website design that has dramatically increased their conversion rates
“Choosing Katlyn to redesign our site was an easy one. We didn’t want to pick a random person online. I wanted to work with someone that had a specific connection to the construction industry.
Since launching our site, we definitely got a confidence boost. I know when people type in our name in Google, they end up seeing what reflects our brand.
While the website was an investment, we knew that this is more valuable than anything else we have for marketing. It’s far more reaching and will make a much bigger impact than simply slapping a logo on the new truck we drive around town. And the results speak for themselves.”
And another cool thing that happened?
We tripled the goal we set for website conversion rates — from 3-5% to 14.8%!
“Since launching our site, we definitely have gotten a huge confidence boost. I know when people type in our name in Google, they end up seeing what reflects our brand.”
— Alex Udodik, Owner
