Lighthaus Built
Custom Website Design For Home Renovation Company
Lighthaus Built got more project inquiries in the first month after launch, than in the previous 12 months combined!
Lighthaus Built is a custom home building and renovation company in Toronto, Ontario started by Dave Cook and John Maher.
With over 20 years of experience in the industry, Dave and John started their own company and hit the ground running. Thanks to their resputation and extensive industry connections, they were able to stay busy their first two years in business.
But they knew if they wanted to keep their growth sustainable, they needed to invest in their online marketing…
Dave and John were referred to me by their friend and remodeling industry business coach, Bryan Kaplan.
During our initial call, I was pleasantly surprised to hear how intentional they were about the messaging behind their brand. It was of the utmost importance to them to give prospective clients a clear picture of what made them different from other builders in their area.
While they knew who they were as an organization, they struggled with being able to communicate that to their ideal clients.
With my content collection tool and StoryBrand help from Bryan, we were able to craft the Lighthaus Built messaging into one that connected with both clients and referral partners in the industry.
THE RESULTS
In just 8 weeks, we were able to…
Write compelling content that connects with users and persuades them to take action
Create two separate landing pages for their two primary audiences (with their own unique messaging and calls to action)
Build a portfolio of their featured projects to showcase their work, both in custom home building and whole home remodels
Customize their contact form to prequalify leads coming through the website
Add useful resources for potential clients, including testimonials, a Frequently Asked Questions section, an overview of the building process, and an introduction to the Lighthaus Built team
Create a modern, user-friendly, and strategic website design that has increased their conversion rates exponentially!