Strategy-Driven

Strategy-Driven

Turn more clicks into contracts —
Websites built for custom home success

Vaughn Construction

My Promise

At Katlyn Slocum Design, we craft strategic Squarespace websites that help custom home builders transform their digital presence into a powerful business asset. With an approach that balances stunning visual design with data-driven strategy, I develop websites that not only showcase your craftsmanship but actively convert visitors into qualified leads.

My mission is to elevate custom home builders through thoughtful digital experiences that reflect the same attention to detail, quality, and functionality that you put into every home you build. I believe beautiful websites should work as hard as you do—turning curious clicks into meaningful connections and signed contracts.

View Our Work —

WAlsh Brothers Builders

Aesthetics + Functionality = Measurable Returns

Your custom website should be as
strategic as your business decisions.

My design approach combines sophisticated aesthetics with data-driven functionality — creating a digital experience that represents your brand excellence while methodically converting qualified prospects into clients. As a business leader, you understand the value of assets that perform. Your website is no exception. Each element—from the architecture to the user journey—is purposefully engineered to showcase your portfolio while guiding potential clients through a seamless path to connection.

The result? A digital investment that delivers measurable returns: increased qualified leads, enhanced brand positioning, and a refined client acquisition process that respects both your time and your standards of excellence.

Data-Driven

Sophisticated

High-Performing

A Note From Katlyn —

I grew up surrounded by builders—men in my family who built businesses with their hands and hearts. Their dedication showed me what it takes to succeed in the construction industry. This firsthand perspective fuels my passion today: creating websites that work as hard as builders do.

My expertise lies at the intersection of design and strategy, where I’ve helped hundreds of custom home builders elevate their digital presence to attract ideal clients, streamline their business processes, and increase their bottom line. I understand your world because I’ve lived alongside it—and I bring that insight to every website I create.

Signed,

“In Their Words…”

Testimonial Slider (Home)
“The best investment I’ve made in my business.”
“The best investment I’ve made in my business.”

We couldn’t be happier with our new website. Katlyn exceeded all of our expectations. Our new website is easy to maneuver, stunning, and captures our brand exactly. We highly recommend her and her services. Hire her ASAP!

— Brad Leavitt, President, AFT Construction

“Our new site perfectly reflects who we are as a company and supports both our current needs and future growth. It was truly an investment that delivered results.”
“Our new site perfectly reflects who we are as a company and supports both our current needs and future growth. It was truly an investment that delivered results.”

Before Katlyn, our website didn't truly reflect our company or accurately portray our brand. Now, we can confidently showcase our identity and have already seen a difference in feedback from industry professionals and clients. For anyone seeking premium web design that delivers real value, Katlyn is the partner you need.

— Tim Coughran, Alderview

“We just got our first ever lead (and a quality one at that) from Google for a new custom home!”
“We just got our first ever lead (and a quality one at that) from Google for a new custom home!”

Working with Katlyn was worth every penny. We now have a super professional website that perfectly showcases our new branding, and we're excited to see where it takes us. This whole experience has been incredible—we can't thank Katlyn enough.

— John Walsh, Partner, Walsh Brothers Builders

“Beyond a shadow of a doubt, working with Katlyn Slocum was the BEST decision we could have made when it came to redesigning our website and upgrading our brand identity.”
“Beyond a shadow of a doubt, working with Katlyn Slocum was the BEST decision we could have made when it came to redesigning our website and upgrading our brand identity.”

With a background in design ourselves, we needed someone who could check all boxes: design integrity, ease of maintenance, and fitting our budget. Katlyn not only met these expectations but exceeded them, creating a high-end website that will propel our business forward in the current market.

— Ross + Mak Dykstra, Owners, Five Daughters Construction

Not Ready for a Custom Deep Dive?

DIY Your Website With Ease

Squarespace Template for Home builders

$2,500

Building your website without this template is like trying to build your house without plans. This plug & play site is specifically designed with modern best practice strategies to maximize quality leads for builders. Get your website done not just fast, but done right. You can do this.

(Free Download!)

10 Things Every Home Builder Website Needs

You build homes — now build a website that works just as hard.

This free guide helps you apply simple website strategies to land more projects and become the go-to builder in your area this year!

Get the complimentary guide:

    Your Website Should Work As Hard As You Do