4 Signs You May Need a New Website For Your Business
Do you want to have a website that is easy for customers to navigate and one that ultimately brings in more sales? If you already have a website that isn't achieving these goals, then you may need to re-evaluate and do some work on your site.
An effective website is designed to attract potential customers from the internet and convert them into paying customers. Any website that doesn't achieve this goal is wasting you time and money.
So, how are you supposed to know if your website needs to be rebuilt? I'll go into four crucial signs to watch out for.
Your Website is Too Slow
It goes without saying that a website is supposed to be fast for both internet users and search engines. There are trillions of websites on the internet. No one is going to wait several seconds for your web pages to load.
Search engines like Google or Bing will also penalize your website if it's too slow. Meaning, you won’t rank as high. The further you are into the pages on Google, the smaller the chance that someone will come across your website.
A slow website usually is the result of several technical issues. You may want to consider hiring a website developer to rebuild your website and find the issues that need to be addressed and fixed.
Your Website Design is Outdated
If your website looks like it's stuck back in 1998, then you have a problem. There are so many options today in creating and maintaining beautiful, up-to-date websites. If you want an updated look with new features and functionality, then the best thing to do is hire someone who specializes in web development or redesigns websites on a regular basis.
The best part — you don’t even need someone who can build sites from code. In fact, it’ll save you money to hire a designer to use a web building platform, such as Squarespace or Wordpress, to build your website. From there, you can easily do updates on your own or hire a designer to quickly do updates for you, code-free!
Your Website Quality is Far Below Your Competitors
It's alright to admit it.
It's possible that your fiercest competitors have already hired a website developer to build a website. If you built your website yourself or own an old website, there is no way you'll compete with competitors that have a better website.
It is crucial to have a website that showcases your unique talent, abilities, services, and company values, showing locals in the area why they should pick you compared to a competitor. Hiring a Vancouver website designer is a great way to level the playing field or take a competitive edge altogether.
Your Website Doesn't Cater To Your Customers' Needs
If customers can't find what they're looking for on your site, then chances are good they’ll leave your site and never come back. Websites need to be simple to navigate. Laying them out in a way that eases the consumer experience is essential.
As technology changes so quickly, there's no excuse not to keep up with trends. As a result, if your current design isn't responsive enough or doesn't offer an easy-to-navigate user experience (UX), this could be the sign that it's time for something new.
Again, the entire purpose of your website is to convert leads into potential customers. Therefore, its design and functionality should be centered on the end-user, and that's your audience.
Does Your Website Need to be Rebuilt?
Making the decision to request a new website for your brand can be challenging, especially if it's your first time hiring a website developer. Nonetheless, it can be a monumental decision that can result in more exposure and conversions for your business.
If you suspect you need a new website for your business, click here to schedule a free consultation.
