Top SEO Benefits for Contractors

Aug 17

Search engine optimization (SEO) is the process of improving your online positioning on major search engines like Google and Bing. Basically, when someone types in a keyword, like "electricians in Vancouver", it's important that your business shows up first on Google Maps and organic search results.

Unfortunately, some blue-collar business owners dismiss SEO as a corporate strategy. And that’s such a bummer! Because in reality, SEO can make or break your business growth! In this blog, I'm going to discuss a few of them so you can see for yourself.

Great SEO Results in More Phone Calls

If your company is new or you're struggling to generate more clients, SEO can be a great way to get the attention of potential customers.

The success of any marketing campaign depends on how many people actually see it and click-through from Google results pages or organic search listings - this includes local searches like "electricians" for consumers who want services close to their homes.

The higher you rank in SERPs (search engine result page), the more visitors will come through your site, contact information, and phone number. This gives contractors an excellent opportunity to showcase what they offer as well as educate prospective customers about why hiring them would benefit both parties.

And yes, SEO is a big investment. But it takes money to make money people. Why give your competition business when you can get your own site in front of consumers in your area instead?

SEO Improves Your Credibility

When you search for a keyword and find the first ranking website, there is usually a greater degree of trust than finding a website on Google's second page. Think about it…how many times have you searched for something online and gone to the 2nd page? 3rd page? 4th? Yeah, it just doesn’t happen.

That's because the brand on top has usually invested significant time and effort into attracting organic search traffic to their website, meaning they are confident enough in their product or service that they no longer have to pay for ads. Google has noticed them as an authority and has rewarded them with being the go-to business for the people searching for them.

If you want your business to be seen as credible, SEO is one of the best ways to achieve this goal, which will lead more people towards hiring you over others who don't invest in quality marketing materials like blogs.

SEO Improves Your Brand Awareness & Sales

As a local contractor with an interest in improving sales and growing awareness about your company, investing early could prove beneficial down the line when it comes time for long-term projects where clients require references.

By developing a strong online presence now through blog posts (which helps with your overall SEO), you can capture the attention of potential clients before they're ready to do business. This can result in countless sales opportunities down the road.

SEO Helps You Compete With the Big Guys

It's no secret that major companies are investing in SEO, which puts contractors who don't have this type of marketing strategy at a disadvantage. This doesn't mean you should give up though! Competitors who invest in SEO may be able to outrank your content for more competitive keywords, but they can't beat your knowledge and experience with local projects.

Marketing on social media networks is also an effective way to attract new customers and stand out from competitors when it comes time to close deals.