How Blue Collar Businesses Can Generate Leads Online
Most blue-collar workers and contractors are in an industry that is not typically associated with generating leads online. However, this doesn't mean that it can’t be done. In fact, many of these professionals have the opportunity to meet qualified prospects on a daily basis. This makes them perfect candidates for lead generation businesses. This blog post will discuss how you as a blue-collar worker or contractor can generate more online leads than your competition.
Create Helpful Content
One way you can generate more leads is by creating helpful blog posts on your website or on site’s like Angi. This option focuses on generating more traffic to your website and building your reputation as the go-to for your field. The more knowledge you share, the more trust you build with your audience through content creation. Not to mention, quality content is incredibly important for SEO!
Make it Easy for Previous Clients to Leave Online Reviews
Another way you can generate more leads is by encouraging your previous clients to leave reviews.
This is important because other consumers searching for your services are looking for GOOD reviews! The more reviews you have, the more trust you will build with prospects in your market. Encourage past and present clients to share their experience online with a review or testimonial!
Secure a Top Position on Google Maps
When it comes to generating more online leads, one of the most important things you can do is secure a top position on Google Maps.
It may take some time and effort for you to beat your competitors on Google maps, but it will be well worth it. When you secure a top 3 spot in Google Maps, your opportunity for generating qualified prospects will skyrocket!
Claim Listings in Other Online Directories
Another way to generate more leads is by claiming listings in other online directories.
This is a good option if you’ve developed your own website or blog and are looking for ways to increase the amount of traffic coming from your site's visibility on Google Maps.
It’s important that you also maintain your claim as they will typically want to keep generating new, qualified prospects through this method and not lose position among competitors after any time has passed.
Optimize Your Website for SEO
The main thing you should do to get more qualified leads online? Optimize your website for search engines with SEO!
SEO is a very technical subject and there are so many different facets to it. Depending on your market and competition, SEO can also be quite an investment. But the long-term benefits of ranking online and getting more and more consumers landing on your website and calling you for your services will pay off in the end.
As a blue-collar professional, you also have the opportunity to rank higher on Google Maps which will help put you ahead of competitors who don't take these steps to make themselves visible on search engines like Google and Bing.
Hiring an SEO specialist is the first step in generating widespread leads on the internet.
