How to Get More Calls with Google My Business
The internet is the most widely-used resource in the world…
Billions of people across the world use the internet every day to find local businesses, shop for online products, and research companies before purchasing with them. That includes people in your local area searching for services like yours!
It goes without saying that your business should be highly visible on major search engines like Google and Bing to attract potential customers to your website.
One of the easiest ways to do this is to create a Google My Business (GMB) profile. It’s completely free and doing so will help put your lead generation campaign on auto-pilot. This guide will tell you all you need to know about GMB and how you can start attracting more leads to your website today!
What is Google My Business?
Google My Business is Google’s platform for managing and controlling your business information on their search engine. By claiming your company with GMB, you can list contact details like a phone number or address, upload photos of the inside and outside of your location, post new updates about specials or events happening at your place of work, set up an online store within Google
Shopping allows customers to purchase products from anywhere in the world without ever having to leave the page they are browsing- all while being able to track sales data instantly.
The benefits of creating a profile through GMB are endless. When it comes time for someone (or even a potential customer) to do some research into what services or items might be available near them, your profile can be easily found for a potential sale.
Make Sure Your GMB Information is Complete and Accurate
Within a GMB profile, there are some important pieces of information that one should update regularly. For example:
You should make sure that your company's name is accurate and spelled consistently throughout the internet. For example, "Acme Inc" should never be mentioned anywhere else as "Acme Corp".
Your phone numbers should be accurate and always work. This is very important.
Your address should be an exact postal address from the United States Postal Service. Their website should list your specific physical address to avoid any confusion when a potential customer wants to visit.
Add Photos and Videos to Your GMB Listing
A Google My Business listing is like a one-stop-shop for all your business information. Adding photos and videos will allow potential customers to get an idea of what you have to offer before they contact you or visit the store in person.
Get As Many Reviews As You Can
Receiving more online reviews is key in having your listing rank higher on Google Maps. The best way to acquire more online reviews is to provide previous customers with compelling incentives to leave a review and make the process easy for them.
Do You Need an Effective GMB Lead Generation Strategy?
All of these are great tips for gaining more leads from GMB. Still, hiring an internet marketing expert is a great way to delegate these tasks to a trusting professional. And I have a ton more! Here’s where you can learn more about how to rank higher on Google.
To learn more about how I can help you improve your lead generation strategy, schedule a free consultation with me!
