The Cost of SEO: What It Is and Why It’s Worth It
Search engine optimization (SEO) is one of the most important things for any business that wants to succeed online.
However, most people are unaware of how much work goes into SEO efforts and how expensive it can be. In this article, we will discuss why SEO is so expensive and what you can do to save time and money on your own website.
What Exactly is SEO?
Search engine optimization is the process of aligning your website and content with what search engines take into account when ranking pages for particular queries.
That means that you want to optimize for things like keywords (what phrases people are searching), backlinks (other sites that link back to your site), and social signals (likes, shares, and activities on your social media posts).
By doing this, Google will rank your site higher in the SERPs (search engine results page) than those who have not optimized themselves correctly or are poorly ranked by the various algorithms.
How Long Does it Take to See Results from SEO?
You should think of search engine optimization as a long game strategy and investment.
It's not as easy as generating one good article and then being able to rank it well on search engines the next day.
It can take several months or years of work before you start seeing significant ranking results, so be prepared! Ultimately, SEO takes patience and hard work for the long-term.
But once you start moving up the rankings, you’ll get a significantly higher amount of visibility from web users, resulting in more calls, more customers, and more money for your growing business!
Is SEO Hard Work?
SEO takes a lot of time, energy, and for the right juice to your site — money. But SEO is mostly about being smart!
You want to make sure you're doing the right things and not wasting time on pointless tasks like submitting your website to every social media site out there or trying to write articles for major publications when they've never even heard of your company before.
How Much Does SEO Usually Cost?
It's difficult to put a price on SEO because it depends so much on what you want the end result to be.
For most companies, though, hiring an agency (or at least someone who specializes in that area) will usually come with a hefty up-front fee for their services and then monthly fees thereafter.
The cost of SEO services can range from $200 to over $3,000 per month. These prices can be higher depending on the agency you hire to do the work, the size of the market you’re working in, and even the competitiveness of your industry.
An average range for decent SEO services are anywhere between $500 and $1,500 per month.
What Does SEO Consist of?
The SEO process can be broken down into the following steps.
Auditing → Crawling and indexing → Analyzing → Optimizing
Monitoring results, analyzing data, and providing recommendations to improve ranking based on keyword research
Building backlinks through content creation or press releases (depending on company size)
There are many different ways that you can follow these steps. An agency will recommend the best strategy for your website. With so much at stake when it comes to search engine rankings, there's no excuse for not taking SEO seriously.
Need Help With SEO?
SEO is all about the long game. At Katlyn Slocum Design, we offer competitive pricing on quality local Vancouver SEO services. If you're interested in promoting your business online and growing your business, let’s grab a beer and chat. I’m happy to answer any questions you may have and help you discover the best way to market your business online.
