The Importance of Maintaining Your Website
Website maintenance can be a pain, but it is worth the time and effort. Websites need to be constantly updated in order to stay relevant among all of the other sites that are popping up on the web every day.
If you don't regularly update your site, then you may lose out on customers who search for what they want and find your competitor's website instead. Website owners should also keep their websites secure by installing security updates when they come available. (Lucky for you, with a Squarespace website design, security updates are all automatically done!)
By maintaining your website, you will have an edge over your competitors. Keep your site looking professional and up-to-date and post fresh content regularly for your customers!
Website Maintenance is Important for Updating Content
Maintenance is important because it keeps your site up-to-date with the fresh content that is relevant and useful to your current and prospective customers.
It helps customers find you by making sure that what they are looking for will show up as a result of their search, rather than another company's website which may have more outdated information on products or services.
Make time to update the content at least monthly in order to keep sites current and relevant with their audience. Don’t have the time? Hire someone to write the content for you! It’s worth it in the long-run. Remember, SEO is a long term investment. Keep creating new content!
Website Maintenance is Crucial for SEO
By updating your content, you’re also making sure that your site is up-to-date for search engines.
Google and other search engine rankings take into account how frequently a website updates its content when determining where it will rank in terms of relevancy to viewers looking for information about a particular topic. The more fresh, relevant content you add to your site, the better your SEO reward!
Website Maintenance Helps Protect Against Attacks
If you don't keep your website updated with security patches, then there's always a chance that hackers could find an opening that they can exploit or get inside your site without authorization.
When this happens, hackers might be able to see things on your company's website that they are not supposed to see, including private customer data like credit card numbers and personal addresses.
As I mentioned earlier, if you’re using Squarespace to host your website, you can rest knowing the latest security features are always automatically updated and current, protecting your business and client data.
Website Maintenance Keeps Your Site Clean and Professional
If you update your site regularly, then visitors are less likely to find broken links or other problems that could make their experience frustrating as they navigate through different pages of information.
This also keeps your company's brand image looking professional at all times by always having your online presence in top shape.
Maintenance Keeps Your Website Fast
Maintaining your site will help find issues that cause your website to be slow, which harms user experience and your search engine rankings.
If your website pages take too long to load, people may get frustrated and leave before learning anything else about your business and services. Without learning anything about you, you’ve already lost a potential customer, even if you’re the best service in your area! It’s not worth the loss to have a poor user experience on your website.
Maintenance Helps to Pinpoint Urgent Technical Issues
Finally, website maintenance should help to identify any urgent technical issues that may have gone unnoticed until they become a problem.
By staying on top of things, you can fix issues quickly without worrying about how long it has been a problem. Don’t risk having broken links, slow load times, or other technical issues effect your site for months without knowing!
Need Help With Website Maintenance?
Maintenance is crucial to the performance of your website. If you want to ensure that your website is working properly and has updated content, contact me today to book a free consultation!
